Real-World Impact of OTP Disruption on A2P Revenue

Written By M - TS

Case Study: inDrive

To illustrate the measurable impact of OTP disruption on A2P revenue, we analyzed OTP traffic associated with the inDrive application on a live MNO network.

inDrive is a global ride-hailing application with significant usage across Latin America, Eastern Europe & Eurasia, Africa, the Middle East & Central Asia, and South & Southeast Asia—making it a strong representative example of high-volume OTP delivery behavior.

What the Data Shows

The chart above displays the daily OTP (A2P SMS) volumes received by inDrive subscribers on the MNO network during September and October 2025.

Key milestones during the deployment:

  • September 18 – Mobius conducted an initial live test of its OTP disruption algorithm.

  • October 7 – Partial OTP disruption was enabled across a limited portion of the MNO’s data network.

  • October 14 – Full OTP disruption was deployed across 100% of the MNO’s data network.

  • October 22 – Optimization and expansion of enforcement across the entire network.

Results

Following full deployment and optimization:

  • OTP traffic to inDrive increased by ~100%

  • This represented an average uplift of approximately 1,129 additional OTPs per day

  • The increase reflects OTP traffic being forced back onto authorized A2P SMS routes, rather than being delivered via OTT data paths

Why This Matters

This outcome demonstrates how OTT-based OTP delivery can materially suppress legitimate A2P SMS volumes, even for well-known global applications. Once OTT delivery paths were disrupted, OTP traffic reverted to regulated A2P channels—immediately restoring revenue to the MNO and its aggregator partners.

Conclusion

This case study highlights the tangible revenue impact of Mobius DataSentry – Module III (OTP Controls) in a live network environment. By disrupting unauthorized OTT OTP delivery paths, MNOs can rapidly recover lost A2P revenue without impacting subscriber experience.

Additional case studies and results will be shared in future updates.

M - TS
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